SMS Venue Marketing System

There is no question that all companies are concerned about accurate and timely data today. Whether it is on the current customer base or prospects, all of the recent trends and developments in B2C marketing and sales are based on the information and data available.

Unfortunately, the for many businesses whose clients are anonymous (for example restaurants, bars, clubs and other venues) the methodology required to create an accurate database is rarely practical or efficient. This situation is further complicated by no one in the marketing or sales group having knowledge or assuming overall responsibility for the database.

There are a number of reasons why an accurate database should be a top priority of companies today. Xplorex Mobile introduces an easy and inexpensive way to build, maintain and use a live marketing database.

The Process

The process of collecting the information from users starts with providing your target market with something of perceived value - be it an information or a prize. In an example below a club is providing a price - a brand new scooter.




Step 1
Because there is no barrier of entry the members of your target audience, usually young people between 14 to 40 years old send a free text message to a local number. If you would like to have a live demonstration please send a text message with your first name to +1-778-323-0346. Hopefully our modem is on-line to accept your message :).

Step 2
The system stores the phone number in XMSMS database and automatically replies with an SMS that invites a new member to finalize their data entry on line. This can look somewhat like: "Thank you for registering with XM Venue. Please visit http://ow.ly/1ef8A to finish your registration. Good luck"

Step 3
The new member visits the website, where he logs on using his phone number. In case the phone number does not exist in your database, the user is prompted to send a text message first. Upon successful login, the member fills an online form, where you gather the demographic data you require. This data can include:

• Name
• Address
• Gender Age
• Any other information you require for your purposes

Now, you are in possession of very valuable database - a database of people who are familiar with your venue, are your clients and have explicitly agreed to be contacted by you. What is a value of such data?

Make sure that if you promise a prize you make a draw! Let someone win it! This is a trade - people give you an access to their private data for the chance to win. You have to provide them with such chance.

Would you like to see the system in action? Send a text message with your first name to 778-323-0346 and follow the instructions...

What Our Clients Are Saying

“It is the only marketing tool we use. Everyone reads their SMSs.”

“Unlike email, cell phones have no firewalls, so the SMS message reaches everyone. But we do not bombard our customers. They send an SMS once a week or fortnight, advertising their events.”